We helped Abu Dhabi Commercial Bank undertake a major rebrand, to better reflect its enduring commitment to customer service.
Now every element of the brand – from logo to tone – reflects the close relationships the bank seeks to foster. New branch interiors build on the approach, with an intuitive layout and bespoke fixtures combined to create a relaxed atmosphere.
“With Start’s help, we were able to recast our core values into an innovative and refreshing customer experience.”
- Arup Mukhopadhyay, Executive Vice President, Head of Consumer Banking, Abu Dhabi Commercial Bank
“The new branch design enables ADCB to get double the number of counters into the same footprint. Not only is the design a big step forward, it is also 50% cheaper to implement.”
- Valentin Toubeau, Vice President Group Strategy
“It’s been a huge pleasure working with the team at Start. The branches going live have received extremely impressive coverage. We look forward to working with you on the next stage of our strategy.”
- Mike Cunningham, Executive Vice President