Our work for Barclays started 8 years ago with a modest literature project, and has grown to see us at the heart of re-setting its brand and reputation.
Crucial to lifting the brand from 7th to 1st in brand connection amongst the major high-street banks post-Libor was the re-building of its reputation from the inside out, starting with 140,000 colleagues across the world, helping them understand, embrace and ultimately embody a new set of values and a renewed purpose.
We’ve helped Barclays reach out to millions of young people to unlock employment opportunities and create social mobility.
We’ve given the bank’s CSR initiatives a powerful presence, and helped empower thousands of colleagues by co-creating engagement tools to bring them and the brand closer together.
We’ve created a seamless delivery of dynamic information across the branch network, and helped tell compelling stories about the bank’s past, present and future. And we’ve used iterative, agile prototyping to transform core rewards programmes through smart data use, intuitive UI and clear thinking.