We started rebranding Dubai Airports in 2010, using the full mix of our specialisms – brand, environments and interaction – in support of the UEA’s goal of becoming the region’s top transport hub.
Since then we’ve extended our remit to include a full brand experience programme, taking in every touchpoint of an airport the size of a city. The aim of this multi-channel remodelling is to make Dubai Airports number one for brand experience.
“Our new identity is a step change from where we were. It’s invaluable as well as beautiful, because it increases impact, consistency and status – delivering our strategic goals.”
- Paul Griffiths, CEO Dubai Airports