As one of the leading emerging telecoms companies, Etisalat provides services that let people live a connected life. Its mission is to do this better than anyone else. “New retail” is the only way to make this real for customers.
Start created a responsive, streamlined new retail experience that will help Etisalat meet the future needs of its business and better connect with its consumers. The store presents Etisalat’s ‘Life: Connected’ as a series of customer-focused, engaging experiences within a modern, digitally enabled, sociable environment. Flexible and scalable, its helping Etisalat deliver a better brand experience.
We identified our stores as a key channel. We knew if we re-examined them we could improve the quality of our customer experience and also reaffirm Etisalat as an innovative brand. We had a substantial challenge, but also an exciting opportunity.
- Philip McKinnon, Vice President of Retail Development, Etisalat.
Our responsive retail solution meets Etisalat’s future business and customer needs. Flexible and scalable, it unites digital and physical elements, so stores integrate into a wider ecosystem, and reflect their location.
- Mike Curtis, Group CEO, Start