Transaero is a breath of fresh air in the airline world, which is why we flew at the chance to collaborate in the development of their brand. At 25-years-old, Transaero has long been known for revolutionising Russian air travel, being the first private carrier to run scheduled flights in its space. Today, it transports 12 million people a year to more than 100 destinations. Air travel is a key strategic building block of the Russian Federation's diversification policies.
“To the future together” is the new brand position that captures the spirit, the character, the legacy and the continuing dynamic improvement of Transaero. By treating the work as a programme of change we cleared the airline for take-off for the next 25 years of growth; from products and services to values and visual equity.
"We want passengers who choose Transaero to feel truly surrounded by a similar care you would receive by your family. Whilst retaining our caring culture, we have modernised the image of the company."
- Olga Pleshakova, CEO of Transaero Airlines
Honouring the brand’s heritage, we ensured that the Transaero red, blue and white remained at its heart. As part of the process we created an entirely bespoke Cyrillic typeface to be used across livery, digital applications and all communication collateral. The identity toolkit, including colour palette and font, assured diversity and differentiation within the market.
“This is a brand born of Russia, connecting Russians with Russians everywhere, and now being built to meet the needs of the world’s travellers.”
- Mike Curtis, Start Group President