StartJG teamed up to deliver a brand commensurate with the X Dubai vision. This partnership has included a brand strategy, positioning statement, tone of voice and a marketing plan to bring this to life. It has also resulted in the creation of an identity that’s fast become one of the boldest brands around – not just in Dubai, but across the action sports world and beyond.
“We wanted something exciting, bold and contemporary, that would help us make a huge mark on the world of action sports. StartJG helped us push the boundaries, and have created something that really captures what we’re all about.”
- Javad Khoramifar, Marketing Director, X-Dubai
The X Dubai identity converts the Arabic script for ‘Dubai’ into an X-shape. This has then been stylised in a contemporary and bold style, using an eye-catching black and yellow colour palette, punchy typography and a vibrant accompanying visual language.