Mike Curtis: Branding Powers Winning Customer Experience on The Brandberries
The smartphone is without doubt, central to our lives and is our primary interaction with many brands. However, as brands optimise mobile, introducing functional resolutions to customer needs, it’s important not to lose sight of this opportunity for brands to create stronger emotional connections with people.
Emotions drive decision-making and it is proven that an ‘emotionally connected customer’ is twice as valuable as one who is ‘highly satisfied’. Branding defines purpose, positioning and personality and can be the real power, not only across devices but across all of customer experience management.
Read Mike’s full article here: