Welcoming the world

Client
Hamad International Airport
Role
Brand Consultancy
Market
Qatar

Hamad International Airport is one of the largest and most luxurious airports ever built and home to Qatar Airways. Start helped define its branding and launch the full brand experience in line with Qatar’s 2030 Vision. Over a two-year partnership, working with senior stakeholders, we brought the Hamad International Airport experience to life, from its positioning as a ‘welcome world’, to the contemporary identity execution, which combines continuous global air-travel with a seamless online digital experience.

Defining the airport experience of tomorrow
from the ground up

Hamad International Airport delivers world-class passenger experiences in a world-class environment – but it’s also anticipatory, reassuring and friendly. It represents the future of a proud and ambitious nation, while celebrating the culture and heritage of an entire region. The brand identity encompasses this sense of evolution and progress.

Our brand launch carefully defined what it feels like to travel through Hamad International Airport – with its unique architecture and design innovations – then conveyed these liberating experiences through an inspiring film and digital campaign.

Within two years of opening, and with passenger numbers set to exceed 30 million, Hamad International Airport was ranked number 10 in the Skytrax top 100 airports in the world. It has been awarded the Middle East’s Best Airport for the second consecutive year and voted sixth best airport in the world by Conde Nast.