The game is on

Client
Arabian Gulf League
Role
Brand Design
Market
UAE
Sector
Sport

Founded in 1973, the Arabian Gulf League (AGL) is the elite professional Football Club competition of the United Arab Emirates. AGL consists of 14 clubs that play each other twice each season operating within a system of promotion and relegation with the First Division League. Al Ain has a record 13 league titles followed by Shabab Al Ahli with 10, AL Wasl with 7, and 2018/19 season winners Sharjah with 6 titles.

Start with a new game plan.

Instantly recognizable, the new football logo references Arabic geometry to reinforce not just
football, but UAE football at the top of the game. A full spectrum of colours is suggestive of a
festival of football, as diverse and inclusive as the UAE, and represents the Club colours of
all 14 members, the elite players and fans from around the world. It is designed to amplify
the energy and excitement of the Arabian Gulf League throughout the football season.