Live events in a flash

Flash Entertainment
Digital Transformation

Launched in 2008 and based in Abu Dhabi, Flash and has entertained more than 7 million fans from delivering world-class sporting and megastar music events, to festivals and spectacular stage shows. Flash is the Middle-East region’s premier live events company for talent, event planning, logistics, operations, marketing, ticketing and hospitality.

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Two audiences – Two experiences

Flash teamed up with Start to create a new web and mobile experiences to better meet the needs of its audiences: Fans wishing to Attend an Event or Partners seeking to Create an Event. Fans need a fast process to search for and buy tickets, Partners want access to services, venues and Flash expertise.

Comprehensive stakeholder interviews and experience workshops helped define behaviours and user-flows. By reducing clicks and presenting only relevant content, we built a fast, efficient and responsive design within tailored user-experiences.