Mobile banking made simple

Bank Dhofar
Digital Transformation

Simplicity, combined with a brilliant user experience, is what customers demand in today’s retail banking world. Start worked closely with the team at Bank Dhofar to completely redesign its already award-winning banking application designed by Start in 2014. As more and more Bank Dhofar customers adopt digital banking it was recognised that the customers’ mobile experience should be revisited to further improve its unique seamless service.

Fewer steps to brilliance

Research and insights formed from studying customer groups and identifying banking UX best practice, both locally and globally, provided steps to mitigate pain points and better meet future needs. Through a UX strategy, Start was able to generate relevant user flows and user stories that informed the sitemap and wireframes. We then built a library of assets and visual language and implemented this across mobile applications.

By understanding everyday Omani banking customer’s needs and expectations we deployed a three-step rule where all user flows are limited to no more than three steps to create a fast, fluid and optimised mobile experience.