Turning brand desire into brand growth

Adidas Group
Retail & Digital

Start spent more than 10 years helping adidas shape retail strategy at a global level and delivering it through groundbreaking customer experiences and award-winning retail, that consistently improved its bottom line. adidas is one of the world’s most valuable and best loved brands and a pioneer in sports performance. We worked with them to tackle many of the challenges associated with maintaining their position – the growing dominance of third party retail, the rise of discounters, expansion into emerging markets, the rise of connected consumers and the omnichannel opportunity.

Retail reimagined
across 6000 stores

From a sports inspired retail strategy and store design, rolled out globally across 6000 stores, to a connected retail platform that delivers dynamic and seamless experiences, Start has helped adidas reimagine store-based retail. We’ve built bespoke experiences for new product launches and developed the global flagship store concept for cities such as Beijing, Shanghai, Paris and Berlin. Our solutions inspire and validate buying choices for shoppers, increasing sales and the bottom line.