HMV Retail: re-mastered and re-staged
Music and entertainment unite us all and HMV plan to be the Middle East’s ultimate music destination for a generation of experience junkies. Start worked with HMV to design a store that reflected this long-term ambition and the spiralling expectations of the region’s savvy, younger consumers. Our strategy was to create a store experience as ‘a gateway to music’, alive with new sounds and an epicentre for entertainment and ever-changing pop-culture.
A place for
the creative spirit.
From arrival, everything is different. The new store experience is a platform for every facet of music and entertainment, from performance and technology to digital discovery and the social mix, instruments and equipment to tickets, tuition, fashion and accessories.
A place for expression, where people can gather, create, share and broadcast the best of the best; an unrivalled place of ideas and inspiration in the region.