Inspirational store experiences

Huda Beauty
Consumer Goods

Huda Beauty was created by celebrity make-up artist and beauty vlogger, Huda Kattan and owes its success so far to Huda’s massive following on social media and ecommerce platform. Our brief was to create bold and beautiful Huda experiences in Selfridges where beauty lovers could thrive and continue to feel part of the brand in the physical space as it does online. Ultimately, it was about bringing Huda’s unique personality to life in a way that would make it the name on every fan’s immaculately contoured and strobed lips.

A Space
for beauty lovers to thrive

Our design inspiration came from Huda’s vision, together with fresh ideas and material innovation. Working collaboratively with the Huda Beauty team, we found solutions to fit every space, no matter how large or small. The result is a series of concessions and pop-ups that capture the excitement, newness and digital cues of the social media sphere where the brand thrives, showcase Huda Beauty’s ‘staple’ products and hero fresh new launches such as the new #Fauxfilter Foundations.

Permanent concessions and pop-up experiences have been rolled out in Selfridges across the UK and Ireland to huge success.