Start Design and Barclays nominated for two Drum DADI awards
The DADIs (The Drum Awards for the Digital Industries) are open internationally to all agencies and brands who are producing exciting and innovative digital work. We’re delighted to have been nominated in two categories – ‘Best Tech Platform’ and ‘Best Technical Innovation’ for one of our most exciting projects with Barclays. The truly screen enabled Liverpool Lord Street branch.
The branch has been digitally equipped to deliver the right content to the right people at the right time. Incorporating Quividi, a scene analysis AI, the various screens will ultimately display promos, live feeds, local insights and branch information according to who’s in branch at any given time, to give customers a truly individualised experience. The results for Phase 1 already show that 40% of visitors are attracted to the screens, with 10% actively reviewing them. In qual research, customers say the digital implementation has improved their in branch experience, convincing them Barclays is a forward-facing brand.
We are looking forward to celebrating alongside Barclays at the awards ceremony in October.
You can read more about our Barclays digital transformation work here.